The purpose of this Young Consumer Confidence Survey is to provide information about the current and future path of household spending. More specifically we aim at providing information that relates to the younger, urban, online savvy population of Vietnam.

This information is important, Vietnam continues to reaffirm its commitment to modernize and it is actively working to create the employment conditions that satisfy the needs of its ever growing labor force, a young labor force. It is estimated that about one million young Vietnamese people enter the workforce every year.